{"id":96,"date":"2022-06-24T10:48:28","date_gmt":"2022-06-24T10:48:28","guid":{"rendered":"https:\/\/thewoork.eu\/?p=96"},"modified":"2023-07-17T08:16:14","modified_gmt":"2023-07-17T08:16:14","slug":"festival-colores","status":"publish","type":"post","link":"https:\/\/thewoork.eu\/festival-colores","title":{"rendered":"Festival Colores"},"content":{"rendered":"\n<p class=\"is-style-custom_djr76r3b2\"><strong>El color es uno de los muchos elementos que conforman una identidad visual, pero \u00bfqu\u00e9 pasa cuando se convierte en el gran protagonista?<\/strong><\/p>\n\n\n\n<p class=\"bloglink\">Este es el caso del dise\u00f1o de la nueva edici\u00f3n del <a class=\"bloglink\" href=\"https:\/\/bigfish.tv\/work\/brisbane-festival-2022\">Brisbane Festival 2022<\/a>, realizado por el estudio <em>Bigfish<\/em>. <em>Brisbane Festival<\/em> se caracteriza por contar con un gran cat\u00e1logo de actividades de arte contempor\u00e1neo, dirigidas a un p\u00fablico extraordinariamente amplio y variado.<\/p>\n\n\n\n<p>Con el objetivo de captar el esp\u00edritu principal del evento, es decir, su gran diversidad, <em>Bigfish<\/em> desarrolla un sistema visual flexible basado en la transformaci\u00f3n y el cambio constante. \u00bfC\u00f3mo lo consigue? A trav\u00e9s del uso del color.&nbsp;<br><br><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video autoplay loop src=\"https:\/\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-06.mp4\"><\/video><\/figure>\n\n\n\n<p><br><br><em>Brisbane Festival 2022<\/em> es una explosi\u00f3n de color que cuenta con un total de 70 tonalidades. Cada tipo de actividad tiene unos colores \u201cpropios\u201d y llamativos capaces de transmitir el esp\u00edritu del evento de forma directa y eficaz; siendo a su vez capaces de funcionar en armon\u00eda dentro del conjunto global que compone el evento.<\/p>\n\n\n\n<p>Pero, \u00bfc\u00f3mo podemos conseguir que una identidad en constante cambio siga siendo reconocible? En este caso, Brisbane Festival apuesta por el uso del color como elemento dinamizador del sistema, sin olvidar el resto de recursos que componen una marca.&nbsp;<\/p>\n\n\n\n<p>As\u00ed, podemos ver como todas las piezas mantienen una coherencia en el uso de elementos de la identidad como la tipograf\u00eda, elementos gr\u00e1ficos o estilo de maquetaci\u00f3n. Esto permite crear unos par\u00e1metros en los distintos soportes que dan lugar a una marca vers\u00e1til y con un alto rango de transformaci\u00f3n, a la que vez que funcional y reconocible.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:66.78749%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https:\/\/i2.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-02-1024x682.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i2.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-02-1024x682.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i2.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-02-1024x682.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i2.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-02-1024x682.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"\" data-height=\"853\" data-id=\"675\" data-link=\"https:\/\/thewoork.eu\/festival-colores\/brisbane-festival-02\" data-url=\"https:\/\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-02-1024x682.jpg\" data-width=\"1280\" src=\"https:\/\/i2.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-02-1024x682.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:33.21251%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https:\/\/i2.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-03-1024x682.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i2.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-03-1024x682.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i2.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-03-1024x682.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i2.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-03-1024x682.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"\" data-height=\"853\" data-id=\"676\" data-link=\"https:\/\/thewoork.eu\/festival-colores\/brisbane-festival-03\" data-url=\"https:\/\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-03-1024x682.jpg\" data-width=\"1280\" src=\"https:\/\/i2.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-03-1024x682.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><figure class=\"tiled-gallery__item\"><img decoding=\"async\" srcset=\"https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-04-1024x682.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-04-1024x682.jpg?strip=info&#038;w=900&#038;ssl=1 900w,https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-04-1024x682.jpg?strip=info&#038;w=1200&#038;ssl=1 1200w,https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-04-1024x682.jpg?strip=info&#038;w=1280&#038;ssl=1 1280w\" alt=\"\" data-height=\"853\" data-id=\"677\" data-link=\"https:\/\/thewoork.eu\/festival-colores\/brisbane-festival-04\" data-url=\"https:\/\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-04-1024x682.jpg\" data-width=\"1280\" src=\"https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-04-1024x682.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><\/div><\/div><\/div>\n\n\n\n<p><br>No hay que olvidar que una identidad visual es un conjunto de muchos elementos que hay que saber combinar para sacar el m\u00e1ximo partido. Conseguir una marca de impacto, reconocible y capaz de transmitir el esp\u00edritu de tu negocio, te ayudar\u00e1 a conectar y llegar de forma m\u00e1s sencilla a tu p\u00fablico.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-01.png?fit=1920%2C1080&amp;ssl=1\" alt=\"\" class=\"wp-image-679\" srcset=\"https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-01.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-01.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-01.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-01.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/brisbane-festival-01.png?resize=1536%2C864&amp;ssl=1 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>El color es uno de los muchos elementos que conforman una identidad visual, pero \u00bfqu\u00e9 pasa cuando se convierte en el gran protagonista?<\/p>\n","protected":false},"author":4,"featured_media":576,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[18,19],"tags":[],"class_list":["post-96","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - 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