{"id":93,"date":"2022-10-01T13:47:50","date_gmt":"2022-10-01T13:47:50","guid":{"rendered":"https:\/\/thewoork.eu\/?p=93"},"modified":"2023-07-14T11:46:49","modified_gmt":"2023-07-14T11:46:49","slug":"ilustracion-sencilla","status":"publish","type":"post","link":"https:\/\/thewoork.eu\/ilustracion-sencilla","title":{"rendered":"La complejidad de volver a lo sencillo"},"content":{"rendered":"\n
La ilustraci\u00f3n, a pesar de ser uno de los campos m\u00e1s reconocidos cuando hablamos de dise\u00f1o, suele ser uno de los grandes olvidados a la hora de crear una marca.<\/h4>\n\n\n\n
Dejar la ilustraci\u00f3n a un lado a la hora de contemplar una marca es un error, cuando hablamos de la creaci\u00f3n de una identidad es f\u00e1cil en pensar en colores, tipograf\u00edas, y como no, en el vanagloriado logotipo, pero una marca siempre deber\u00eda ir m\u00e1s all\u00e1. La forma de maquetar, los recursos, la jerarqu\u00eda o las ilustraciones pueden ser uno de los grandes aliados para conseguir diferenciarnos, destacar o, simplemente, para lograr una marca especial.<\/p>\n\n\n\n
Las figuras en masa vectoriales parten de la visi\u00f3n de simplista y desproporcionada de un ni\u00f1o, y ah\u00ed radica su complejidad.<\/p>\n\n\n\n
<\/figure><\/div>
<\/figure><\/div><\/div><\/div><\/div>\n\n\n\n
Benedikt Luft, Ilustrador<\/em><\/p>\n\n\n\n
En este caso, las ilustraciones usan el trazo manual para construir las ilustraciones, consiguiendo piezas amables y divertidas.<\/p>\n\n\n\n
<\/figure><\/div>
<\/figure><\/div><\/div><\/div><\/div>\n\n\n\n
Tropic Gallery by Pr\u00e0ctica<\/em><\/p>\n\n\n\n
Otra forma de simplificar es construir figuras imperfectas en las que predominen aristas, como si fuesen unos recortables, lo m\u00e1s complejo de esta t\u00e9cnica es conseguir figuras entendibles y arm\u00f3nicas.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Zenji Funabashi<\/em><\/p>\n\n\n\n
Cuando pensamos en ilustraciones realistas, es f\u00e1cil apreciar la dificultad, el talento y la dedicaci\u00f3n del artista. Pero cuando nos encontramos ante ilustraciones m\u00e1s simples, podemos caer en el error de lo valorar el esfuerzo, y cayendo en el error de la famosa frase \u201ceso lo podr\u00eda hacer cualquiera\u201d. Pero no debemos dejarnos enga\u00f1ar, volver a lo simple es lo m\u00e1s complicado.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"
Ilustraci\u00f3n de marca. Con ilustraciones realistas, es f\u00e1cil apreciar la dificultad y el talento del artista. Pero ante ilustraciones m\u00e1s sencillas, podemos caer en el error de lo valorar el esfuerzo, y decir \u201ceso lo podr\u00eda hacer cualquiera\u201d. <\/p>\n","protected":false},"author":3,"featured_media":1044,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[18,19],"tags":[45,46,47],"class_list":["post-93","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-inspiration","tag-ilustracion-de-marca","tag-inspiracion","tag-sencillez"],"yoast_head":"\n
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