{"id":77,"date":"2022-07-14T12:43:03","date_gmt":"2022-07-14T12:43:03","guid":{"rendered":"https:\/\/thewoork.eu\/?p=77"},"modified":"2023-07-14T11:45:38","modified_gmt":"2023-07-14T11:45:38","slug":"entrada-chiquita","status":"publish","type":"post","link":"https:\/\/thewoork.eu\/entrada-chiquita","title":{"rendered":"Marcas que se mueven"},"content":{"rendered":"\n<p>As\u00ed, literal. El branding es una rama del dise\u00f1o en constante evoluci\u00f3n y cambio, cada vez con m\u00e1s presencia en medios digitales. Entonces, \u00bfpor qu\u00e9 no explotar al m\u00e1ximo su potencial y crear piezas en movimiento, que aportan car\u00e1cter a nuestra identidad?<\/p>\n\n\n\n<p>La animaci\u00f3n no es solo un paso final en un proceso de branding, puede ser una herramienta m\u00e1s para crear una historia y comunicar el concepto creativo de una identidad visual. Si la integramos desde el principio y le damos el mismo valor que a la elecci\u00f3n del color o la tipograf\u00eda, aporta un dinamismo y una emoci\u00f3n que no siempre pueden conseguirse con una imagen est\u00e1tica.&nbsp;<\/p>\n\n\n\n<p>Te dejamos 3 ejemplos donde podr\u00e1s ver c\u00f3mo la animaci\u00f3n es una parte fundamental de cada proyecto y todas las posibilidades que ofrece la animaci\u00f3n. Estamos seguros de que te dejar\u00e1n con ganas de incluir motion en tu pr\u00f3ximo proyecto de branding.<br><\/p>\n\n\n\n<p class=\"is-style-custom_djr76r3b2\"><strong>Abstract Center - Ceci Erlich<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"948\" src=\"https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/c3cd0699126553.5efb1ee4a8435.gif?fit=1400%2C948&amp;ssl=1\" alt=\"\" class=\"wp-image-726\"\/><\/figure>\n\n\n\n<p>Ceci Erlich, dise\u00f1adora y motiongrapher, nos presenta este sistema visual donde juega con formas abstractas en movimiento. La fluidez en los cambios de ritmo genera un movimiento org\u00e1nico y con cohesi\u00f3n, creando una identidad flexible y llamativa que uno no puede dejar de mirar.&nbsp;<\/p>\n\n\n\n<p><a class=\"bloglink\" rel=\"noreferrer noopener\" href=\"https:\/\/www.behance.net\/gallery\/99126553\/Abstract-Center\" target=\"_blank\">Ver el proyecto<\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"is-style-custom_djr76r3b2\"><strong>NN North Sea Jazz Festival - Dumbar&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/10-rotterdam-b.gif?resize=1920%2C1080&#038;ssl=1\" alt=\"\" class=\"wp-image-727\" data-recalc-dims=\"1\"\/><\/figure>\n\n\n\n<p>La identidad para NN North Sea Jazz Festival de Rotterdam creada por Studio Dumbar refleja el esp\u00edritu innovador y transgresor del evento. Los textos est\u00e1n en constante movimiento, evolucionando, con un efecto propio cuya intenci\u00f3n es imitar las ondas longitudinales que transmiten lo que asociamos con sonido. Esta identidad celebra el ritmo y la energ\u00eda del jazz y la m\u00fasica en directo a trav\u00e9s del motion graphics, creando un estilo visual que no ser\u00eda posible sin \u00e9l. Dumbar nos ense\u00f1a que integrando animaci\u00f3n en el desarrollo de una identidad podemos crear piezas sorprendentes y que transmitan esa energ\u00eda, a\u00fan en sus versiones est\u00e1ticas.<\/p>\n\n\n\n<p><a class=\"bloglink\" href=\"https:\/\/studiodumbar.com\/work\/north-sea-jazz\">Ver el proyecto<\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Festival del Talent Emergent<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/3068255875-2.gif?ssl=1\" alt=\"\" class=\"wp-image-737\" data-recalc-dims=\"1\"\/><\/figure>\n\n\n\n<p>La campa\u00f1a de comunicaci\u00f3n para el Festival Latent parte de gr\u00e1ficos animados donde todo ocurre en segundo plano. Se apoyan en texturas que toman vida propia y trasladan el concepto a un mundo en movimiento, casi hipn\u00f3tico, que nos dejan entrever el talento oculto, esperando a ser destapado y observado. As\u00ed, desde Bakoom Studio, en colaboraci\u00f3n con Thru Studio nos presentan un trabajo donde el concepto de \u2018Latente\u2019 cobra sentido al pensarse desde el movimiento, resultando en una identidad impactante, moderna y experimental.&nbsp;<\/p>\n\n\n\n<p><a class=\"bloglink\" href=\"https:\/\/www.behance.net\/gallery\/131441025\/LATENT\">Ver el proyecto<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As\u00ed, literal. El branding es una rama del dise\u00f1o en constante evoluci\u00f3n y cambio, cada vez con m\u00e1s presencia en medios digitales.<\/p>\n","protected":false},"author":5,"featured_media":726,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[18,19],"tags":[],"class_list":["post-77","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-inspiration"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marcas que se mueven - The Woork<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thewoork.eu\/entrada-chiquita\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marcas que se mueven - The Woork\" \/>\n<meta property=\"og:description\" content=\"As\u00ed, literal. El branding es una rama del dise\u00f1o en constante evoluci\u00f3n y cambio, cada vez con m\u00e1s presencia en medios digitales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thewoork.eu\/entrada-chiquita\" \/>\n<meta property=\"og:site_name\" content=\"The Woork\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-14T12:43:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-14T11:45:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/11\/c3cd0699126553.5efb1ee4a8435.gif?fit=1400%2C948&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"948\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Laura Mart\u00edn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Mart\u00edn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thewoork.eu\/entrada-chiquita\",\"url\":\"https:\/\/thewoork.eu\/entrada-chiquita\",\"name\":\"Marcas que se mueven - The Woork\",\"isPartOf\":{\"@id\":\"https:\/\/thewoork.eu\/#website\"},\"datePublished\":\"2022-07-14T12:43:03+00:00\",\"dateModified\":\"2023-07-14T11:45:38+00:00\",\"author\":{\"@id\":\"https:\/\/thewoork.eu\/#\/schema\/person\/a78e9854a8065c0246aff3555a962f97\"},\"breadcrumb\":{\"@id\":\"https:\/\/thewoork.eu\/entrada-chiquita#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thewoork.eu\/entrada-chiquita\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thewoork.eu\/entrada-chiquita#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/thewoork.eu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marcas que se mueven\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thewoork.eu\/#website\",\"url\":\"https:\/\/thewoork.eu\/\",\"name\":\"The Woork\",\"description\":\"Branding Studio\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thewoork.eu\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thewoork.eu\/#\/schema\/person\/a78e9854a8065c0246aff3555a962f97\",\"name\":\"Laura Mart\u00edn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/thewoork.eu\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3bff950cd2692222aec7ac94b765f47b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3bff950cd2692222aec7ac94b765f47b?s=96&d=mm&r=g\",\"caption\":\"Laura Mart\u00edn\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marcas que se mueven - The Woork","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thewoork.eu\/entrada-chiquita","og_locale":"es_ES","og_type":"article","og_title":"Marcas que se mueven - The Woork","og_description":"As\u00ed, literal. 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