{"id":64,"date":"2022-07-05T12:00:17","date_gmt":"2022-07-05T12:00:17","guid":{"rendered":"https:\/\/thewoork.eu\/?p=64"},"modified":"2022-11-30T11:36:40","modified_gmt":"2022-11-30T11:36:40","slug":"5-tips-para-afrontar-un-rebranding","status":"publish","type":"post","link":"https:\/\/thewoork.eu\/5-tips-para-afrontar-un-rebranding","title":{"rendered":"Rebranding. 5 Tips para afrontar emocionalmente el proceso"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"4097\" height=\"2271\" src=\"https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/05\/Thumbnail-interior-03B@2x.png?fit=4097%2C2271&amp;ssl=1\" alt=\"\" class=\"wp-image-608\" srcset=\"https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/05\/Thumbnail-interior-03B@2x.png?w=4097&amp;ssl=1 4097w, https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/05\/Thumbnail-interior-03B@2x.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/05\/Thumbnail-interior-03B@2x.png?resize=1024%2C568&amp;ssl=1 1024w, https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/05\/Thumbnail-interior-03B@2x.png?resize=768%2C426&amp;ssl=1 768w, https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/05\/Thumbnail-interior-03B@2x.png?resize=1536%2C851&amp;ssl=1 1536w, https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/05\/Thumbnail-interior-03B@2x.png?resize=2048%2C1135&amp;ssl=1 2048w, https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/05\/Thumbnail-interior-03B@2x.png?w=3000&amp;ssl=1 3000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"is-style-custom_djr76r3b2\"><strong>- \u00bfY si luego no me gusta?\u00a0- Entonces, mejor no lo hagas.<\/strong><\/p>\n\n\n\n<p>Siempre me ha gustado esta raz\u00f3n porque muchas veces las consultoras de branding hablamos de cosas como&nbsp;<strong>alcance de p\u00fablico objetivo<\/strong>&nbsp;y dejamos pasar por alto cosas tan simples pero igual de importantes como esta.<\/p>\n\n\n\n<p>Vale, pues si ese es el caso de tu empresa, ha llegado el momento de afrontar un proceso de rebranding. La imagen de marca que tus clientes tienen de ti, es determinante y si ni tus empleados son capaces de identificarse con su imagen y genera cierta verg\u00fcenza... ya&nbsp;<strong>sabes<\/strong>&nbsp;que tienes que hacerlo.&nbsp;<strong>\u00a1Fuera dudas!<\/strong><\/p>\n\n\n\n<p>Ahora vamos a prepararnos para afrontar el proceso con un estado de \u00e1nimo adecuado. A veces las dudas ante el cambio dan paso al miedo <del>y el miedo al lado oscuro<\/del>, y el miedo a la inacci\u00f3n. Vamos a ver cinco trucos para disfrutar del proceso y ayudar a nuestra marca alcanzar nuevos objetivos:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"200\" src=\"https:\/\/i0.wp.com\/thewoork.eu\/wp-content\/uploads\/2022\/10\/giphy.gif?resize=500%2C200&#038;ssl=1\" alt=\"\" class=\"wp-image-654\" data-recalc-dims=\"1\"\/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"is-style-custom_djr76r3b2\"><strong>5 sencillos tips para afrontar un proceso de rebranding con el estado de \u00e1nimo adecuado.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns listas is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column listas is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<ol class=\"listas wp-block-list\">\n<li><strong>T\u00f3mate tiempo para buscar el equipo adecuado&nbsp;<\/strong>para guiarte en el cambio<strong>:&nbsp;<\/strong>Esto posiblemente sea una de las cosas que m\u00e1s reduce el miedo y la incertidumbre. Si confiamos en el equipo que nos va a guiar en el proceso, estaremos m\u00e1s centrados a la hora de tomar decisiones objetivas a lo largo del proceso.<br><br><\/li>\n\n\n\n<li><strong>Establece una buena estrategia:&nbsp;<\/strong>Aunque el resultado visual de la identidad de nuestra marca es importante, casi siempre el proceso termina ah\u00ed, estaremos m\u00e1s seguros del cambio si conocemos los motivos por los que se ha dado cada paso en el proceso de cambio. Hacerte preguntas que s\u00ed tienen respuesta, ayuda.&nbsp;Recuerda: es m\u00e1s importante si funciona o no funciona, que si te gusta o no te gusta. Ya queda para la historia la famosa frase de&nbsp;<a class=\"bloglink\" href=\"https:\/\/en.wikipedia.org\/wiki\/Phil_Knight\">Phillip Knight<\/a>, co-fundador de Nike: \u201c<strong><em>well, I don't love it, but it will grow on me\u201d&nbsp;<\/em><\/strong>\u201c<strong><em>Bien, no me encanta, pero lo acabar\u00e1 haciendo\u201d<\/em><\/strong><br><br><\/li>\n\n\n\n<li><strong>Implicate en el proceso:&nbsp;<\/strong>Conf\u00eda en el equipo por supuesto, pero si esto es importante para ti, ya sea porque es tu compa\u00f1\u00eda o eres el encargado de impulsar este cambio, impl\u00edcate. Pregunta, se curioso y aporta todo tu conocimiento. Las consultoras sabemos de branding, pero el que mejor conoce el negocio eres tu.&nbsp;Sumar tu conocimiento del negocio, reducen enormemente la incertidumbre del proceso.<br><br><\/li>\n\n\n\n<li><strong>Abre tu mente:&nbsp;<\/strong>Estate dispuesto a ser sorprendido. Esto no quiere decir que todo valga y que lo principal es llamar tu atenci\u00f3n con salidas por la tangente. La creatividad debe siempre estar al servicio de los objetivos. Sin embargo, siempre que los resultados est\u00e9n alineados con los puntos establecidos en el tip dos, est\u00e1 bien valorar otras opciones que no hab\u00edamos contemplado en primera instancia. Al fin y al cabo para eso buscamos un buen equipo en el primer&nbsp;<em>tip<\/em>.&nbsp;Y por \u00faltimo<br><br><\/li>\n\n\n\n<li><strong>Disfruta del proceso:<\/strong>&nbsp;El proceso de rebranding es una de las cosas m\u00e1s apasionantes y revitalizadoras por las que pasa una compa\u00f1\u00eda. Muchas veces son el inicio de una nueva etapa, nuevos retos y nuevos objetivos cumplidos. Pues una vez que hemos reducido la incertidumbre y nos hemos colocado en el&nbsp;<strong>estado emocional adecuado para afrontar el cambio<\/strong>, teniendo en cuenta que el paso hab\u00eda que darlo...\u00bfrecuerdas?&nbsp;-\u201dA nuestros empleados les da verg\u00fcenza ense\u00f1ar nuestra web de servicios\u201d&nbsp;<strong>Si\u00e9ntate y disfruta \ud83d\ude42<\/strong><\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>5 sencillos tips para afrontar un proceso de rebranding con el estado de \u00e1nimo adecuado.<\/p>\n","protected":false},"author":1,"featured_media":571,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[18],"tags":[],"class_list":["post-64","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - 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