{"id":55,"date":"2022-05-23T13:18:39","date_gmt":"2022-05-23T13:18:39","guid":{"rendered":"https:\/\/thewoork.eu\/?p=55"},"modified":"2022-11-30T11:54:02","modified_gmt":"2022-11-30T11:54:02","slug":"branding-y-o-marketing","status":"publish","type":"post","link":"https:\/\/thewoork.eu\/branding-y-o-marketing","title":{"rendered":"Branding o Marketing. Ca\u00f1a o Croqueta"},"content":{"rendered":"
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Pues las dos. \u00bfQuien quiere ir de ca\u00f1as y que no le pongan una tapa?<\/strong><\/p>\n\n\n\n

Por supuesto que hay bares que lo hacen, pero siendo sinceros los que nos conquistan son los que nos dan una mejor experiencia a la hora de ir de ca\u00f1as<\/em>. \u00a1Cuanta estrategia detr\u00e1s de esa croqueta! No, en serio. Pi\u00e9nsalo.

Si doy un poco de comer a mis clientes, se quedar\u00e1n m\u00e1s tiempo, consumir\u00e1n m\u00e1s cerveza que es d\u00f3nde tengo un buen margen y adem\u00e1s estar\u00e1n m\u00e1s contentos incluso poniendo la ca\u00f1a m\u00e1s cara que los de en frente. En mi pueblo pasa.

El Marketing y el Branding<\/strong> son dos disciplinas que ayudar\u00e1n a ordenar y gestionar las inversiones y que har\u00e1n que tu compa\u00f1\u00eda prospere. Aqu\u00ed hay mucha complejidad como para pretender ser rigurosos, pero dejame intentar simplificar.<\/p>\n\n\n\n

Empezando por el principio: Todos sabemos que la esencia de un negocio, es tener la capacidad suficiente para importarle a una audiencia para que consuma nuestros productos o servicios a cambio de una promesa.<\/strong> Vamos, hablando claro -\u201dyo mejoro tu vida (y la sociedad) en alg\u00fan aspecto y tu me das dinero\u201d.<\/p>\n\n\n\n

Pues bien, mientras que el Branding<\/strong> nos a ayuda a construir la promesa y establecer las bases para crear esas conexiones entre nuestro negocio y nuestra audiencia a trav\u00e9s de la marca, el Marketing<\/strong> establece las t\u00e1cticas necesarias para trasladar esa promesa a los clientes a trav\u00e9s de la publicidad integr\u00e1ndose con el \u00e1rea comercial.<\/p>\n\n\n\n

Al final es innegable que ambas disciplinas est\u00e1n interconectadas, de hecho hasta tenemos disciplinas compartidas como el Branded Content<\/em>. Una empresa necesita de ambas para tener crecimientos sostenidos a largo plazo. <\/p>\n\n\n\n

A lo largo de nuestros a\u00f1os de carrera profesional hemos visto a lo largo de los a\u00f1os como negocios intentaban solucionar a base de campa\u00f1as de publicidad problemas relacionados con una mala gesti\u00f3n de marca.<\/p>\n\n\n\n

Si la t\u00e1ctica no est\u00e1 al servicio de una estrategia clara a largo plazo, no sirve de nada.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Y precisamente a eso ayuda el Branding<\/strong>. Un equipo de branding (interno o externo) es ese entrenador que ayuda a definir una estrategia sostenible para que todo ese esfuerzo, esa inversi\u00f3n en Marketing, sea rentable y de los mejores resultados.

No se trata de elegir, se trata de complementar<\/strong>. De entender que sin una estrategia a largo plazo las t\u00e1cticas tienden a ser desordenadas, poco eficaces y caras. Es esencial que las empresas entiendan que agencias de Publicidad y de Branding no somos lo mismo<\/strong>.

Ya hablaremos de las principales diferencias en otro post.


\u00a1Salud!<\/p>\n\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

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